What this is
A flashcard drill app built from the Brand Cold-Start Launcher — 126 cards covering the state of the business, brand canon, offer, the 8 core stories, Big Mike, the funnel & customer journey, message alignment, the Council verdict, the Haynes plan, the Cancun shoot system, verbatim hooks, bodies & CTAs, and hook stacking. Companion launcher: stpierre-brand-cold-start-docs.pages.dev
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When to use it
First 2–3 days: Cram mode, 2–3 sittings a day. Goal = see every card once and clear your misses.
Every day after: open Drill (Scheduled mode), clear whatever's due — usually 5–10 min.
Right before a shoot block: one Blitz run — random cards, 25 seconds each. Verbatim hooks and lines should come out of your mouth, not your notes.
Before filming a family block: filter Drill to that section (e.g. Hooks, Bodies & CTAs, Hook stacking) and run it clean.
How to use each tab
Drill — read the question, answer BEFORE revealing, then grade yourself honestly: Missed / Shaky / Got it. Missed cards keep coming back until clean.
Blitz — the daily 10 minutes. Random branch, timer runs, answer OUT LOUD, reveal, grade. Talking memory is different from reading memory.
Browse — read-only reference. Good for a skim before bed, not a substitute for drilling.
Stats — mastery per section and your streak. A low section bar = filter Drill to just that section.
The two modes in Drill
Scheduled — the app decides which cards you need today (30 min → 1 → 3 → 7 days per card). Most efficient once cards are learned.
Cram — everything, on repeat, no limits. Use for the initial memorization push or a pre-call refresher.
Sessions per day are unlimited in both modes.
Rules that make it work
Never reveal before answering — guessing first is what builds the memory.
Grade honestly. "Shaky" marked as "Got it" just means you'll blank on camera instead.
Cards tagged "Say it out loud" — actually say them.
Don't end a session with misses outstanding.
Keyboard: space reveal · 1 missed · 2 shaky · 3 got it.